I cruised over to BetterNetworker.com this morning eager to see what magneticsponsoring.com has become. The site is beautiful and I’m looking forward to exploring more in the coming days and weeks.
I wanted to post here, though, because I was floored by what I found at BetterNetworker.com. Mike made premium ad space available for only ten advertisers for this launch. The ads are well placed and visually appealing. Knowing what each of these businesses had invested in the opportunity to be part of the launch, I was curious to see what marketing tools they were using.
And here’s the really weird part. It looks like only one person (Ann MacLaren) of the featured advertisers is actually using Mike’s attraction marketing strategy. Only one person is offering anything of value to interested readers in exchange for an opt-in. Only one person is branding herself instead of her business opportunity. On Mike’s site!!!
I had the privilege of getting acquainted with Ann at a recent conference and I know that her business is steadily growing. I don’t know how the other advertisers on BetterNetworker.com are doing, but from my own experience, I’d guess they are missing the mark and wasting tons of money because they aren’t using basic strategies that are available to them for less than $40 in Mike Dillard’s Magnetic Sponsoring.
If you think you’re competing with “deep pockets” for leads or prospects, I hope this post has raised your awareness . People are dishing out thousands of dollars, then not using effective attraction marketing – so they may as well have bought air. Believe it when you read that people are interested in following leaders. They are interested (if they are interested) in YOU not your opportunity. They don’t want a biz op, they want solutions to their problems.
Give them what they want instead of parading your opportunity. It’s more effective. It costs less. And you really can be of service to people.
