If you’re talking with people who are not ready to buy what you have, you have a marketing problem.
I’m obviously not talking about Holiday gatherings – that’s your social time. I’ll talk about putting your friends and family on notice in another post. I’m talking about the time and effort that many people spend “pitching” their opportunity to people who are neither interested not qualified when they employ such methods as “the three foot rule,”"the who-do-you-know game,” and “sizzle cards.” These are methods of “marketing” that are still being recommended by sponsors in large portions of the industry. The problem with them is that they depend the the salesmanship of the “marketer” and they are extremely un-leveraged activities.
Effective marketing systems are how we leverage our efforts and create a consistant flow of qualified individuals interested in our opportunity. The more effective the system, the more leverage. The more leverage, the more qualified individuals we are talking with.
And a BetterNetworker always uses leverage. Imagine that you talk with 50 people each week, who have all been through an effective marketing system. They have met specific criteria in order to progress through the system, so you know they are qualified. The marketing system (salesmanship in print) has told them all about your business and your compensation plan. The benefits have been laid out for them in black and white (or more commonly in video).
Now you call to introduce yourself and welcome their interest in your opportunity. You don’t have a hidden agenda. You can just be friendly and get to know them in an environment of “lead abundance” because you know that their decision is their own. They can join your business or not and it really doesn’t matter to you – it’s all a numbers game. You know that there is another qualified person for you to talk with as soon as you hang up.
Your prospect hears, senses, knows that you are simply making an opportunity available to them AND that you don’t need them as much as they need you. This is a quality of leadership that is very attractive, so your rate of sponsorship goes up, your team grows faster and you can spend your most precious asset – your time – where it really counts.
As a BetterNetworker, you obviously have some options when it comes to the marketing system you decide to use. Here are some questions for you to consider as you make your choice: Does the system do all the “sifting and sorting” for me? Does the system do all the “selling and telling” for me? If the answer is “Yes” to both, your growing team will have a much easier time using the system and your rate of duplication will increase.
If you want to create it from scratch, we suggest starting with Mike Dillard’s MLM Traffic Formula 2. It’s the most comprehensive resource we have found on the topic and it’s very well priced. If you have the opportunity to purchase his MLM System Formula (currently off the market), do it, it will save you tons of work. Go check out Success Sponsor.
To Your Success
